Number of food related startups declines rapidly

As it becomes increasingly clear that the companies overestimated the indian online market, the number of food related startups has declined drastically in the last few years.
While the TinyOwl saga was well documented in the mainstream media , some of the other food related startups which failed (according to a report in Outlook Magazine) are:
Dazo
Zupermeal
Biteclub
Zeppey
iTiffin

There is a lot of competition in the market, and these startups also did not understand the indian internet market well enough